One of Germany’s well-known experts on corporate identity has accepted an invitation by SEQUA to introduce international best-practice models on branding and establishing a corporate image to small and medium-sized entrepreneurs (SME) during a symposium in the eastern Chinese province of Anhui.
Frank Merkel, founder and CEO of wob AG, held a presentation and participated in discussions in Hefei, capital of Anhui province, from March 19 to 21, 2007. The symposium was organized by the Anhui General Chamber of Commerce (AHGCC) and the Anhui Association of Private Economy, and supported by the German technical assistance organizations GTZ and SEQUA. The event aimed at providing guidance to owners of Chinese SME in developing their own brand strategy, at improving their conscience in corporate social responsibility, but also at assisting chambers of commerce and business associations in organizing high quality management training for their members.
World-famous brand enterprises such as BASF, Bosch, Heidelberg, Henkel, Hoffmann Group, Hyundai, John Deere, Mercedes-Benz und SAP are among the customers of wob AG. But Merkel has also successfully assisted many SME in developing their corporate identity.